I'm Emily, a Product Designer with 6+ years of art direction and graphic design experience.

With the belief that less is more, I strive to effectively blend user insights with aesthetics to craft experiences that make a difference.

Check out my work

I'm Emily, a Product Designer with 6+ years of art direction and graphic design experience.

With the belief that less is more, I strive to effectively blend user insights with aesthetics to craft experiences that make a difference.

Check out my work

Case studies

SWAT Routes

Adding a ‘split order’ feature to help delivery route planners optimise vehicle utility.

Research

Analysis

Wireframing

Prototyping

Usability Testing

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Air Pegasus

An airline app that takes away common frustrations from users and brings delight with its intuitive, well-designed interface.

Research

Analysis

Prototyping

Branding

Animation

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Ignition Studio

Redesigning the website of a marketing advisory firm to increase user views and enquiries.

Research

Web design

Branding

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Advertising work

During my 6+ years in advertising, I brought to life many integrated campaigns for global brands (Coca Cola, Shiseido, Johnson & Johnson, Abbott, Penfolds, HSBC and more).

This experience brings value to my role as a UX/UI designer, having developed skills such as an eye for aesthetics, branding, copywriting, ideation, critical thinking, problem-solving, collaboration, and stakeholder management.