I'm Emily, a Product Designer with 6+ years of art direction and graphic design experience.

With the belief that less is more, I strive to effectively blend user insights with aesthetics to craft experiences that feel and look effortlessly good.

Check out my work

I'm Emily, a Product Designer with 6+ years of art direction and graphic design experience.

With the belief that less is more, I strive to effectively blend user insights with aesthetics to craft experiences that feel and look effortlessly good.

Check out my work

Case studies

SWAT Routes

Helping route planners quickly identify underutilised vehicles to improve operational efficiency.

Research

Analysis

Wireframing

Prototyping

Usability Testing

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Air Pegasus

An airline app that takes away common frustrations from users and brings delight with its intuitive, well-designed interface.

Research

Analysis

Prototyping

Branding

Animation

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Ignition Studio

Redesigning the website of a marketing advisory firm to increase user views and enquiries.

Research

Web design

Branding

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Advertising work

During my 6+ years in advertising, I brought to life many integrated campaigns for global brands (Coca Cola, Shiseido, Johnson & Johnson, Abbott, Penfolds, HSBC and more).

This experience brings value to my role as a UX/UI designer, having developed skills such as an eye for aesthetics, branding, copywriting, ideation, critical thinking, problem-solving, collaboration, and stakeholder management.