With the belief that less is more, I strive to effectively blend user insights with aesthetics to craft experiences that feel and look effortlessly good.
Air Pegasus
An airline app that takes away common frustrations from users and brings delight with its intuitive, well-designed interface.
UX
UI
Research
Analysis
Prototyping
Branding
Animation
Ignition Studio
Redesigning the website of a marketing advisory firm to increase user views and enquiries.
[work in progress]
UX
UI
Research
Web design
Branding
During my 6+ years in advertising, I brought to life many integrated campaigns for global brands (Coca Cola, Shiseido, Johnson & Johnson, Abbott, Penfolds, HSBC and more).
This experience brings value to my role as a UX/UI designer, having developed skills such as an eye for aesthetics, branding, copywriting, ideation, critical thinking, problem-solving, collaboration, and stakeholder management.
